I study products that move numbers and people — breaking down how strategy, design, and data come together to create impact. Each teardown reflects how I think as a product manager: understanding user insight, decoding growth engines, and learning what truly drives adoption and change.
Products I admire for how elegantly it solves a real problem and creates meaningful user delight.
Spotify transformed how the world experiences music — from owning songs to streaming them anywhere.
Its success lies in three key levers: personalization, virality, and ecosystem expansion — each offering valuable lessons for product managers.
Splitwise solves one of the most human problems — money between friends.
It removes the emotional friction of “who owes whom” by being a neutral, trusted ledger that simplifies shared expenses across friends, roommates, and travelers.
Snapchat started as a blue-ocean disruptor with ephemeral photo messaging — solving Gen Z’s “permanent social pressure” problem.
Over time, it drifted toward red-ocean competition, copying rivals and confusing users with redesigns.
Yet, with 420M+ DAUs, cultural lock-in, and unmatched AR capabilities, Snapchat remains a strong — if strategically reactive — product.
BB Daily redefined grocery shopping by turning it from a weekend chore into a daily habit loop. By combining reliability, convenience, and flexibility through early-morning subscriptions, it solved a deeply human problem — never running out of essentials like milk, bread, or eggs.
Immersive Reader in Microsoft Edge solves a deeply human problem — reading online can be cluttered, overwhelming, and inaccessible.
It makes reading more inclusive, focused, and personalized for students, professionals, and neurodiverse users.
Product I don’t personally enjoy using — but deeply respect for its impact, scale, and strategy.
Duolingo often feels gamified to the point of stress — streak anxiety, push notifications, and rigid flows make it personally frustrating for me.
Yet, from a product lens, it’s a masterclass in habit formation, retention loops, and playful UX at scale.
