Master Data Product Operations
How might we streamline incident resolution and defect management to make pricing and DSD systems more reliable, faster, and user-friendly for business teams?
Overview
Product / Initiative: Master Data Product Operations
Role: Product Lead
Location: Noida, India
Scale: Top U.S. retailer with nationwide operations and multi-billion-dollar omnichannel business
Outcome: Improved IT operations efficiency, reduced resolution time by 42%, and achieved 100% customer satisfaction by consistently meeting SLAs
Problem / Opportunity
The master data system was critical to day-to-day retail operations, but the existing support and enhancement processes were:
Reactive and prone to delays, resulting in extended ticket resolution times
Impacting business continuity due to frequent recurring defects in master data workflows
Lacking a unified view of operational health and clear ownership across multiple teams
These challenges directly affected system reliability, store operations, and user satisfaction.
Goals & Success Metrics
Primary Goal: Increase system stability and responsiveness through operational excellence and structured problem management.
Target Metrics:
⏳ Reduce MTTR (Mean Time to Resolution) for critical incidents
📈 Achieve 100% SLA adherence for incident and change management
🤝 Improve cross-team collaboration and accountability across 10+ teams
Strategy & Approach
Established a proactive product operations framework to identify and eliminate recurring system issues.
Conducted root cause analysis and Pareto analysis to focus on high-impact defect categories.
Standardized escalation workflows and SLAs across business and technology teams.
Created a shared operational dashboard to increase visibility of open incidents, priorities, and performance.
Adopted a managed-services model, optimizing both team structure and knowledge flows for scale.
Solution & Execution
Led a 30-member cross-functional team managing 20+ enterprise applications with varied tech stacks.
Enhanced and stabilized master data system through targeted bug fixes, technical debt reduction, and process improvements.
Implemented structured defect elimination initiatives, focusing on master data workflows, significantly reducing incident recurrence.
Improved operational agility by aligning with ITIL best practices and enforcing on-time delivery, defect density, and ageing SLAs.
Collaborated with 10+ business and engineering teams, enabling faster triage and better ownership.
Frameworks Used
Operational Excellence Framework (OKRs, RCA, Pareto)
ITIL-aligned Change & Incident Management
PDCA (Plan–Do–Check–Act) continuous improvement loop
Telemetry & SLA Dashboards for real-time monitoring
Experimentation & Automation Pilots to reduce MTTR
User Research with Operations Teams to surface workflow gaps
My Role & Contributions
Led master data operations for a multi-billion-dollar omnichannel retailer.
Implemented PDCA and ITIL frameworks to structure operations and reduce incidents.
Embedded experimentation pilots for automation to accelerate resolution times.
Conducted user research with ops teams to identify high-impact pain points.
Partnered with 10+ teams to reduce MTTR by 42% and achieve 100% SLA adherence.
Established telemetry-driven visibility and accountability across the ecosystem.
Impact & Results
⏱️ Reduced MTTR from 3.8 days to 2.2 days, a 42% improvement in resolution speed.
🌟 Achieved 100% customer satisfaction through SLA adherence and faster issue turnaround.
🧹 Eliminated key recurring defects in master data, reducing incident volume and operational risk.
🤝 Strengthened trust between IT operations and business stakeholders through transparency and delivery predictability.
Retrospective & Learnings
What worked: A structured operational excellence framework and proactive defect elimination had compounding impact.
Improvement area: Earlier automation of key workflows could have further reduced resolution time.
Key learning: Product leadership in operational systems is not just about maintenance — it’s about building resilience, speed, and trust into the product ecosystem.