Master Data Product Operations

How might we streamline incident resolution and defect management to make pricing and DSD systems more reliable, faster, and user-friendly for business teams?

Overview

  • Product / Initiative: Master Data Product Operations

  • Role: Product Lead

  • Location: Noida, India

  • Scale: Top U.S. retailer with nationwide operations and multi-billion-dollar omnichannel business

  • Outcome: Improved IT operations efficiency, reduced resolution time by 42%, and achieved 100% customer satisfaction by consistently meeting SLAs

Problem / Opportunity

The master data system was critical to day-to-day retail operations, but the existing support and enhancement processes were:

  • Reactive and prone to delays, resulting in extended ticket resolution times

  • Impacting business continuity due to frequent recurring defects in master data workflows

  • Lacking a unified view of operational health and clear ownership across multiple teams

These challenges directly affected system reliability, store operations, and user satisfaction.

Goals & Success Metrics

  • Primary Goal: Increase system stability and responsiveness through operational excellence and structured problem management.

  • Target Metrics:

    • ⏳ Reduce MTTR (Mean Time to Resolution) for critical incidents

    • 📈 Achieve 100% SLA adherence for incident and change management

    • 🤝 Improve cross-team collaboration and accountability across 10+ teams

Strategy & Approach

  • Established a proactive product operations framework to identify and eliminate recurring system issues.

  • Conducted root cause analysis and Pareto analysis to focus on high-impact defect categories.

  • Standardized escalation workflows and SLAs across business and technology teams.

  • Created a shared operational dashboard to increase visibility of open incidents, priorities, and performance.

  • Adopted a managed-services model, optimizing both team structure and knowledge flows for scale.

Solution & Execution

  • Led a 30-member cross-functional team managing 20+ enterprise applications with varied tech stacks.

  • Enhanced and stabilized master data system through targeted bug fixes, technical debt reduction, and process improvements.

  • Implemented structured defect elimination initiatives, focusing on master data workflows, significantly reducing incident recurrence.

  • Improved operational agility by aligning with ITIL best practices and enforcing on-time deliverydefect density, and ageing SLAs.

  • Collaborated with 10+ business and engineering teams, enabling faster triage and better ownership.

Frameworks Used

  • Operational Excellence Framework (OKRs, RCA, Pareto)

  • ITIL-aligned Change & Incident Management

  • PDCA (Plan–Do–Check–Act) continuous improvement loop

  • Telemetry & SLA Dashboards for real-time monitoring

  • Experimentation & Automation Pilots to reduce MTTR

  • User Research with Operations Teams to surface workflow gaps

My Role & Contributions

  • Led master data operations for a multi-billion-dollar omnichannel retailer.

  • Implemented PDCA and ITIL frameworks to structure operations and reduce incidents.

  • Embedded experimentation pilots for automation to accelerate resolution times.

  • Conducted user research with ops teams to identify high-impact pain points.

  • Partnered with 10+ teams to reduce MTTR by 42% and achieve 100% SLA adherence.

  • Established telemetry-driven visibility and accountability across the ecosystem.

Impact & Results

  • ⏱️ Reduced MTTR from 3.8 days to 2.2 days, a 42% improvement in resolution speed.

  • 🌟 Achieved 100% customer satisfaction through SLA adherence and faster issue turnaround.

  • 🧹 Eliminated key recurring defects in master data, reducing incident volume and operational risk.

  • 🤝 Strengthened trust between IT operations and business stakeholders through transparency and delivery predictability.

Retrospective & Learnings

  • What worked: A structured operational excellence framework and proactive defect elimination had compounding impact.

  • Improvement area: Earlier automation of key workflows could have further reduced resolution time.

  • Key learning: Product leadership in operational systems is not just about maintenance — it’s about building resilience, speed, and trust into the product ecosystem.